I was driving down a road today...no particular road…and I saw something that makes me think, “As a business is it really worth it and/or as an employee is it really worth it?”
Picture this:
You are driving down a street – probably commercial more than residential – and you see two gas stations on opposite sides of the street from each other. The stations are identical (same gas price, same pumps available, same convenience, etc.) except one says Shell and the other Chevron.
As you get closer to the stations, you see the only other difference is there is a person (employee) at Chevron standing near the curb of the street waving to you in some costume – like a clown, cowboy, monkey or star.
Excluding any bias on which name brand you prefer, which gas station would you pull in to fill your tank?
Would you be drawn to Chevron because of the costumed employee or would you eenie-meenie-minie-mo it?
And...
How does Chevron know it was more profitable for them to pay a person $5.00 or more an hour to stand on the street waving to potential customers? They really can’t compare unless Shell is willing to share their daily number for the same day. That would give them some sort of monetary comparison like Shell got 50 customers but Chevron got 150. I would think that the monkey-suited person brought in the extra customers if there was not brand preference.
And...
Is it really worth it to the employee to stand in 70 degree to 100 degree heat in an animal costume that could cause heat exhaustion and suffocating breathing? Not to mention, the finger-pointing and teasing that would probably come from his family, friends and passers-by.
It really doesn’t bother me but it was something that popped in my head while I was driving today. I don’t need an answer but it makes one think about what is “worth it” and what may not be.
Random, I know.
Picture this:
You are driving down a street – probably commercial more than residential – and you see two gas stations on opposite sides of the street from each other. The stations are identical (same gas price, same pumps available, same convenience, etc.) except one says Shell and the other Chevron.
As you get closer to the stations, you see the only other difference is there is a person (employee) at Chevron standing near the curb of the street waving to you in some costume – like a clown, cowboy, monkey or star.
Excluding any bias on which name brand you prefer, which gas station would you pull in to fill your tank?
Would you be drawn to Chevron because of the costumed employee or would you eenie-meenie-minie-mo it?
And...
How does Chevron know it was more profitable for them to pay a person $5.00 or more an hour to stand on the street waving to potential customers? They really can’t compare unless Shell is willing to share their daily number for the same day. That would give them some sort of monetary comparison like Shell got 50 customers but Chevron got 150. I would think that the monkey-suited person brought in the extra customers if there was not brand preference.
And...
Is it really worth it to the employee to stand in 70 degree to 100 degree heat in an animal costume that could cause heat exhaustion and suffocating breathing? Not to mention, the finger-pointing and teasing that would probably come from his family, friends and passers-by.
It really doesn’t bother me but it was something that popped in my head while I was driving today. I don’t need an answer but it makes one think about what is “worth it” and what may not be.
Random, I know.
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