Wednesday, February 27, 2013

Outbeak Steakhouse ad on Facebook

Saw a Facebook status for Outback Steakhouse mentioning they brought back their special of Sirloin and Lobster Tail (see image).

I don't find the image very appealing. Both the sirloin steak and lobster tail look dry to me. I don't know if this is a "low-calorie" meal but it definitely looks low appetizing from the image. Where's the dripping butter from the lobster tail or the succulent juice from the steak. I honestly saw this image and thought, "I'm gonna have to drink a lot of water/soda to help wash that meal down."

Now, I haven't tried the meal and I probably won't get around to ever doing so. I'm just making my observations from the image alone and if the image doesn't make my mouth water, I don't think it will get me in the doors to an Outback Steakhouse! It's common sense marketing—it needs to make the potential customer WANT to go eat this meal now! This image and advertisement did not do it for me.

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