Tuesday, March 15, 2011

Subliminal advertising

I previously blogged about product placement here.

Today, I received an email from CompUSA regarding some advertised deals. I captured just the top portion of the email. Before I present the capture, I ask you to think about a question or two before viewing:
  • What is the type of customer/person that pops into mind when you think of CompUSA?
  • If there is something that would influence your decision to purchase a product, what would it be?
Okay, so view the capture. Does anything about the ad/graphic/image entice you, influence you, make you think of something other than the product(s)? Is there no effect on you? Are they advertising to your expected customer type?

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